Case studies
Sample trip reports — the format you receive.
Each entry below is written up the same way: the brief, what cleared, what did not, and what came out.
How to read theseSample write-ups, not records of completed trips. They exist to show the structure and level of detail of the report you receive. The clients, dates and figures in them are illustrative. A real write-up goes up only with that client's written permission.
The format
What every report contains.
A useful trip report is not a diary — it is the evidence behind a decision. Every entry follows the same structure.
- The briefWhat the client asked for before the trip — the product, the target market and the question the trip was meant to answer.
- The citiesWhy these clusters and not others. A report that cannot justify the city is a report that guessed the city.
- The shortlistWhich suppliers were considered, which survived the pre-screen, and which check removed the rest.
- The routeDay by day — what was visited, in what order, and why that order, as in visit planning.
- What was verifiedThe five checks recorded per factory, with what was actually seen on the floor.
- What was rejectedThe suppliers removed during the trip, and the specific check that removed them.
- What happened nextThe samples, quotes and follow-up actions the trip produced.
- What a visit cannot proveA one-day snapshot does not predict a supplier six months later, and a visit is not an audit or a certification — the report states its own limits rather than overclaiming.
The verification is scored on the factory visit scorecard, and the trip itself is what abrand sourcing visit or a creator factory tour runs.
The samples
Two example reports.
Six factory visits and one market day in five days
6 factories filmed · 2 rejected on site
Creator · 1 host · 5 days
Four shortlisted suppliers, two removed before the visit
2 of 4 failed the licence check
Buyer · 4 factories · 5 days
Where next